Category: In The Workplace

How To Wow Your Customers

Loyalty is hard to come by these days. The competition for a dollar is ongoing and never seems to end. Standing out is the key … along with great customer service, quality products and services and passion for what you do.
How do you stand out?

Amazing customer service

How quick are people to leave a review about bad service? Far more than about good service. In an age where there are so many options, ‘breaking up’ with a brand is common. The idea is to wow and woo every step of the way. Take the time to train your people in upping their customer service.

Respond to negative reviews – studies have shown that customers are more likely to return if they feel their complaint has been dealt with.

Stand out

Take the time to really hone your brand. Recognition is the way to people’s hearts, so your brand needs to differentiate you from your competition. Another way to stand out is to put on a show – invite your clients/customers to a drumming performance, especially one featuring your people. African Beat believes that drumming is the way to people’s hearts and minds.

Drumming invigorates and lifts people. Inviting your customers/clients to be part of something that’s not salesy but just ‘because’ will help you stand out. If you are launching a new product, why not do it with a bang … of the drum.

Reward loyalty

People spend more money with businesses they are loyal to. Have a reward program, send special gifts, go above and beyond, communicate before they ask questions, respond quickly, remember birthdays, or add something extra when you deliver the finished product or service.

Give back

Not only do people who give are healthier and happier, but they are great to be around. That’s because there is something fulfilling about giving back. A great way to wow your customers is to support good causes – not because it will wow them but because it is the right thing to do.

Fess up

This is a big one – owning mistakes. If you or one of your people makes a mistake, own it. It is a great way to stand out in a world where there is so much cover up and passing the buck. This ties in with point 1 – If people have a negative experience with you and you do not get on top of it, they will write you off.

Word of mouth works both ways – negative feedback spreads like wildfire through social media.

Why There Should Be Room For Fun In The Workplace

Work is serious business but when we forget the people doing also need to let off steam, otherwise productivity falls and enthusiasm wanes. Want some tips on how to bring fun into the workplace?

Here you go:

Get drumming

We are biased but after watching 1000s of people take part in African Beat team building or school sessions, we have witnessed lots of joy. The power of drumming breaks down barriers and inspires team spirit. We use ancient rhythms as a cutting-edge tool for communication. Your team will embark on a musical journey to discover their team pulse. Having lots of fun along the way, the result will be a unified, uplifted and motivated group.

Celebrate anything – birthdays, births, marriages, engagements, sporting wins, award wins, property purchases. Does it really matter?  Just stop and take the time to acknowledge people and where they are at. Your team will appreciate that you are thinking of them as more than just a cog in the machine.

Play games

The lunchroom can be for more than eating. Purchase fun board games or card games that do not take too long to play (or it can create an ongoing game over weeks) so people can connect over something more than just noshing on their lunch.  Or organise a regular games event – golf day, putt putt, tennis, barefoot bowls – something that gets you all outside and enjoying the sun.

Don’t be so serious

Yes, we get the workplace is where people got to produce work to make the company they work for a profit but why does it have to be all serious? Encourage staff to laugh and enjoy the space they are in, to laugh out loud and to stop and smell the roses. This also means do not squish people’s personalities – some people are more gregarious than others, while some are quiet with a drier sense of humour – encourage people to be themselves at work.


Sometimes what is fun for you is not for other people. So, ask your team what they would like to do to have more fun at work. You could create a fun calendar so every month, you try something new.

How will all this fun and frivolity help your workplace?

  • Increased productivity
  • Reduced sick days
  • Happier environment
  • Increased profit
  • Less conflict

Who wouldn’t want that? If you do, get in touch with us today and find out how we can bring some joy to your workplace.